Numbers That Actually Matter in Your Business (Especially if You’re Just Starting)

You don’t need more hustle—you need more clarity.
if you’re waking up every day wondering what the heck to do to grow your business, you’re not alone. There’s no shortage of advice out there, but most of it skips one very important step…

Tracking the RIGHT numbers.

Whether you're just landing your first few clients or stuck in a plateau, this is the exact roadmap you didn’t know you needed.

Why Tracking Is the Key to Business Growth

There's a reason the phrase "what gets measured gets managed" has stood the test of time. When you track with intention, you:

• Spot what's working faster

• Fix what’s broken quicker

• Build habits that drive long-term results

And no—you don't need fancy software or a team of analysts to do this. You just need the right focus and a simple tool (like the Daily MMA Planner, more on that later).

What Are MMAs (Money-Making Activities)?

Simple, high-leverage actions that build momentum:

1. Count – Track your followers and friends on every platform you’re growing.
   Why? Because growth needs proof. Each week, you should know exactly how your reach is expanding.

2. Content – Track how many days a week you’re posting.
   Be honest. Consistency trumps volume. Three intentional posts > seven random ones.

3. Comments – Did you engage on your posts AND on others'?
   This is where trust is built and algorithms start paying attention.

4. Conversations – Are you starting real conversations in the DMs?
   Not spammy sales pitches—just real talk that leads to connection.

If you do all four daily, that’s 28 MMAs a week. Grade yourself. Did you show up like a CEO? Or did you flunk like Brandi (she scored a 43% one week)?

Other Metrics You Should Be Tracking

Once you’ve nailed the daily MMAs, it’s time to expand your data tracking.

1. Email List Size

Your list is gold. Even if you only have 7 subscribers today, it matters. Growth is growth.

2. Consult Calls

Track how many people book AND show up. This is your conversion funnel in action.

3. Conversions (Sales)

How many people actually say “yes” to working with you? This is your conversion rate, and it shows you how well your offer resonates.

4. Facebook Group Growth (if applicable)

If you run a community, track your member count weekly.

5. Conversion Event Data

Hosting a webinar, challenge, or masterclass? Track:

• Total sign-ups

• Show-up rate

• Consult calls booked

• Sales made

6. Content Performance

No need to obsess over every post. But when something POPS—double the usual views, triple the engagement—take notes. Duplicate that magic.

Why This Matters More Than Ever

Your business isn’t a lottery ticket.
It’s not about luck. It’s about daily actions, repeated consistently—and those actions must be trackable.

It isn’t just motivational—it’s methodical.
And that’s what sets successful entrepreneurs apart.