“Low ticket offers and cheap monthly memberships are not going to build your sustainable online fitness business.” - Brandi Clark

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Optimizing Your Fitness Business: A Guide to Success in Online Coaching

In this episode, I want to share with you a pivotal realization that transformed my approach to business. I found myself stuck in a cycle of constantly creating and selling mini-courses at low price points, only to find myself scrambling to repeat the process again and again. It was a draining cycle that left me questioning how to break free and truly thrive in my fitness business.

So, let's dive into the three different types of courses or offerings you can have in your online fitness business and identify which one can make you the most money in the shortest time frame.

• Courses:

  • Courses are pre-recorded programs that offer minimal touchpoints from you as the coach.

  • They provide clients with instant or drip access to content such as workouts, lessons, and PDFs.

  • Courses are evergreen and can be available for purchase at any time, offering a self-paced learning experience for clients.

• Cohorts:

  • Cohorts combine the structure of courses with personalized coaching from you.

  • Clients engage in group sessions at specified dates and times, allowing for interaction with both peers and the coach.

  • Cohorts have a start and end date, offering a sense of community and accountability among participants.

• Coaching:

  • Coaching provides the highest level of personalized attention and interaction between you and the client.

  • It involves one-on-one sessions tailored to the individual's needs and goals.

  • Coaching offers flexibility and adaptability, allowing for a more customized approach to client progress.

Now, here's the key insight: start with coaching. When you're new to the online fitness space, focusing on high-end coaching allows you to deeply understand your clients' needs and refine your methodology. Once you have a proven framework and satisfied clients, you can gradually transition to cohorts and then courses.

Avoid the common mistake of diving into low-priced courses right away. Building trust and establishing your expertise takes time, regardless of price point. By starting with coaching, you lay a solid foundation for future success in cohorts and courses.

Remember, your ultimate goal is to provide value and transform lives. Whether you're coaching one-on-one or leading a group cohort, prioritize client results and engagement. As your following grows and your expertise expands, you can leverage lower-cost courses to scale your business while maintaining profitability.

In conclusion, prioritize coaching as your initial offering, then transition to cohorts and courses as your business evolves. By following this strategic approach, you'll maximize profitability and deliver exceptional results for your clients.

Are you struggling to capture the attention of your ideal clients online? Join us on February 15th for a training session on "How to Create Content that Captures and Keeps Attention." Learn valuable strategies to elevate your online presence and attract your target audience. Click here to reserve your spot!

If you enjoyed this episode, don't forget to follow us and share it with fellow fitness professionals. Your support means the world to us!

See you on the next episode or inside our free Facebook group, Successful Online Fit Pros. Until then, keep thriving and inspiring!

And when your ready, here’s how I can help you further:

FREE TRAINING HOW TO CREATE CONTENT THAT CAPTURES AND KEEPS THE ATTENTION OF YOUR IDEAL CLIENT https://www.standoutfitpro.com/how-to-create-content

30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways.    

90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Apply For Free Coaching: Complete this 5 question application to see if you qualify for free coaching and business strategy with Brandi: https://api.leadconnectorhq.com/widget/survey/fV5ufq5c3hTtkch6F2gd